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Top 10 Business Trade Shows in London

Trade shows have enormous potential benefits for businesses. They are a means of engaging with prospects, customers and suppliers face to face.

They offer excellent networking opportunities and provide a platform for raising brand awareness.

In London, there are plenty of trade shows for a range of business services to choose from.

Here is our list of the top 10 business trade shows in the capital.


Europe’s premier event for retail technology, design and digital signage. RetailEXPO focuses on the latest solutions for the retail and hospitality sectors, designed to put the customer at the very heart of things.

RetailEXPO takes places at Olympia, London and is three retail shows in one, combining technology, design and digital signage in one impactful package, with dedicated zones for each.

There will be over 150 thought leaders on hand, along with over 2,000 exhibitors and excellent networking opportunities.

B2B Marketing Expo

Featuring hundreds of seminars and exhibitors, and a brace of keynote speakers providing valuable insights into various aspects of marketing, The B2B Marketing Expo is unmissable.

This is Europe’s leading marketing event, offering businesses a great opportunity to discover the techniques, tools and latest developments to support their marketing strategies.

The B2B Marketing Expo is an annual event taking place at Excel London.

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The Business Show

Evolving from the Great British Business Show and Business Startup, The Business Show is a dynamic business exhibition from Prysm, nominated for multiple industry awards. This two-day event takes place at Excel London and expects to attract over 25,000 businesses and is the fastest growing business show in Europe.

There will be high-calibre speakers, interactive opportunities and leading industry exhibitors. For anyone supplying a product or service to business owners, this is the place to be.

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China Britain Trade Expo

Promoting trade between the UK and China, this expo features leading UK trade organisations, marketing and brand experts, service providers and local councils and universities specialising in the Chinese market.

It includes a full day’s conference with practical and strategic business advice, ask-the-experts sessions and VIP networking opportunities with hundreds of business leaders from China and the UK.

The China Britain Trade Expo is held at the Queen Elizabeth II Conference Centre, Westminster.

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Financial Services Expo

For a finger on the pulse of all the latest developments in financial services, this event is dynamic and forward-thinking.

Financial Services Expo (FSE) brings together industry specialists covering essential areas such as buy-to-let, mortgages and protection and creates a unique space for individuals and businesses to come together, including hundreds of exhibitors and attracting thousands of guests.

FSE is held at Billingsgate Walk in London.

Brand Licensing Europe

This trade show identifies new trends, builds partnerships and secures brand rights. It attracts thousands of retailers and manufacturers, and includes prominent brand owners from the worlds of entertainment, sport, art, gaming, heritage and corporate brands.

Held at Excel, Brand Licensing Europe is Europe’s leading B2B brand licensing event.

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International Franchise Show

For exciting, worldwide franchise opportunities, the International Franchise Show brings together thousands of entrepreneurs and business owners and presents expert seminars and face to face advice, along with some 160 specialist exhibitors.

Taking place at Excel, London this show is a fantastic opportunity to discover franchise brands and to seize the opportunity to move into a new business.

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This is the number one conference and expo for accountancy and finance in Europe. Held at Excel exhibition centre, the show is a place where global brands rub shoulders with bold start-ups and the latest, dedicated technological solutions.

Accountex is about the future of accounting and finance, offering seminars, support and sheer inspiration for anyone wishing to launch themselves into the changing world of finance and accounting.

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Ecommerce Expo

Explore the cutting edge of ecommerce and martech with leading suppliers and innovative exhibitors at this high-powered industry showcase. Learn all about the latest trends and changes in the expo’s conference programme and experience at first-hand what the biggest and best suppliers are exhibiting.

Ecommerce Expo also has a special VIP programme for senior retailers and is held at Olympia exhibition centre.

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Sales Innovation Expo

This is Europe’s leading sales event and it gives attendees the excellent opportunity to encounter 200 top suppliers under one roof. Along with lots of free demonstrations and consultations, there will also be insightful and inspiring keynote speakers and expert seminar sessions covering all aspects of the industry.

Taking place at the Excel Center, The Sales Innovation Expo is a fast way to stay ahead of the competition and turbo-charge your sales performance.

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Whether you are launching a new product or service, looking to build your database of contacts, or you want to be seen in the right place to position your business strategically, there is a business trade show in London that will be perfect for you.

If you are looking for an exhibition stand for your event – whether it’s a simple roller banner or pop up stand for a shell-scheme or larger custom-built exhibition stand, Display Wizard can help.

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