July 21 - July 23Free
Pure London is the most important female fashion event in the UK, showcasing footwear, accessories and ready to wear collections from over 1,000 mid to high-end brands and designers. 300 new brands come to the show this year.
The show is back with a focus on customer experience, with our famous catwalk taking centre stage. There will also be a seminar programme delivered and edited by industry experts which promises to inform you on the hottest trends for the year.