Find The Perfect Colour Scheme For Your Business

colour-tool-blog

  1. There’s a reason McDonald’s decorates its restaurants using red and yellow – they catch the eye and immediately draw your interest. Different colours have very different effects on the mind, and you can use certain colours to have an effect on your audience.Colour plays a major role in projecting the type of message that your business wants to send, and choosing a colour that strikes the right balance between helping you get noticed and supporting your brand is an important decision. Let us help you find the perfect colour to promote your brand or business!
  2. 1. What words describe the feeling you would you like your brand to evoke?
    1. Peaceful, natural, economical
    2. Traditional, reliable, trustworthy
    3. Luxury, expensive, elegant
    4. Optimistic, friendly, fun
    5. Energetic, exciting, youthful
  3. 2. You would describe your customers/clients as:
    1. People who are willing to spend money on quality
    2. Impulsive buyers
    3. People who depend on and are willing to pay for your products
    4. People who are budget conscious
    5. Young people excited about what you can offer
  4. 3. Who would you say your product/services are aimed towards?
    1. Professionals and other businesses
    2. Young children
    3. Environmentally friendly, health-conscious adults
    4. Luxury buyers
    5. Excited young adults/teenagers
  5. 4. Which of these brands do you feel most connected with?
    1. McDonalds, Toys R Us, Google
    2. Chanel, American Express, Mercedes
    3. Redbull, Virgin, Youtube
    4. Starbucks, Graze, Marks & Spencer
    5. BBC, Apple, Facebook
  6. 5. If your brand was a car, what type would it be?
    1. Ferrari 458
    2. Toyota Prius
    3. VW beetle
    4. Ford Focus
    5. Range Rover SUV
  7. The perfect colour scheme for your business is:

    Red

    Red is a colour that will make your stand look exciting, and striking. It will catch the eye of your viewers and give your stand a sense of energy that other exhibitors might lack.
    Complementary colours:
    Hex: #cb1722 RGB: 203, 23, 34 HSB: 356, 89, 80 CMYK: 0, 89, 83, 20
    Hex: #8e0910 RGB: 142, 9, 16 HSB: 357, 94, 56 CMYK: 0, 94, 89, 44
    Hex: #ffc3c6 RGB: 255, 195, 198 HSB: 357, 24, 100 CMYK: 0, 24, 22, 0
    Hex: #ff888e RGB: 255, 136, 142 HSB: 357, 47, 100 CMYK: 0, 47, 44, 0

    Blue

    Blue is a powerful colour that will make your stand look trustworthy and reliable. It's often used for corporate designs and is a well-known favorite colour for both men and women. Blue represents feelings of loyalty, dependability, and it's a great colour to use if you want your customers to trust you.
    Complementary colours:
    Hex: #0055a5 RGB: 0, 85, 165 HSB: 200, 100, 65 CMYK: 100, 48, 0, 35
    Hex: #007cf1 RGB: 0, 124, 241 HSB: 200, 109, 95 CMYK: 100, 49, 0, 5
    Hex: #3677b4 RGB: 54, 119, 180 HSB: 209, 70, 71 CMYK: 70, 34, 0, 29
    Hex: #48a0f1 RGB: 72, 160, 241 HSB: 209, 70, 95 CMYK: 70, 34, 0, 5

    Yellow

    Psychologically, yellow is considered the happiest colour in the spectrum, perfect if you want your exhibition stand to appear fun, friendly and approachable. It is a cheerful colour that can make your stand appeal to children and a younger audience.
    Complementary colours:
    Hex: #f7be10 RGB: 247, 190, 16 HSB: 45, 84, 97 CMYK: 0, 23, 94, 3
    Hex: #c4970d RGB: 196, 151, 13 HSB: 45, 93, 77 CMYK: 0, 23, 93, 23
    Hex: #f9d25b RGB: 249, 210, 91 HSB: 45, 63, 98 CMYK: 0, 16, 63, 2
    Hex: #ffc411 RGB: 255, 196, 17 HSB: 45, 93, 100 CMYK: 0, 23, 93, 0

    Green

    Green is a great colour for your exhibition stand as it is easy for the eyes to process.It will make your stand look natural and harmonious. It's also been proven to instill a sense of wealth. It is a colour often used by environmental companies to promote peacefulness and health.
    Complementary colours:
    Hex: #7ab51d RGB: 122, 181, 29 HSB: 83, 84, 71 CMYK: 133, 0, 84, 29
    Hex: #588215 RGB: 88, 130, 21 HSB: 83, 84, 51 CMYK: 32, 0, 84, 49
    Hex: #caff75 RGB: 202, 225, 117 HSB: 83, 54, 100 CMYK: 21, 0, 54, 0
    Hex: #acff29 RGB: 172, 255, 41 HSB: 83, 84, 100 CMYK: 33, 0, 84, 0

    Purple

    Purple can be used to make your stand omit a luxurious, elegant, and expensive feel. It is a colour that can be used to target both men and woman as it can be used to denote calmness and luxury, respectively.
    Complementary colours:
    Hex: #68209d RGB: 104, 32, 157 HSB: 275, 80, 62 CMYK: 34, 80, 0, 38
    Hex: #46166a RGB: 70, 22, 106 HSB: 274, 79, 42 CMYK: 34, 79, 0, 58
    Hex: #b876e9 RGB: 184, 118, 233 HSB: 274, 49, 91 CMYK: 21, 49, 0, 9
    Hex: #9b30e9 RGB: 155, 48, 233 HSB: 275, 79, 91 CMYK: 33, 79, 0, 9

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