The rising importance of video marketing has certainly been well documented in 2016, and it’s safe to say it's only going to grow, based on Syndacast's prediction that 74% of all internet traffic will be video in 2017. So this December we’ve been busy with our clapperboards creating some new videos to help improve our website.
This involved collaborating with Captive North, a video production company based in Manchester, who specialise in online adverts, event videos, educational workshops, TV adverts and even music videos.
The filming took place at Foundry Film Studios in Salford, which provided a unique and creative space, as well as some fantastic food. After all, sitting around telling people what to do all day is hungry work!
The Captive North team setting up the studio
5 videos were shot in total, covering a range of products including the Formulate Horizontal Curved Fabric Pop Up display and the QueueMaster Retractable Queue Barriers to name some.
The purpose of the videos is to improve the online experience for our customers, by providing a more visual experience on site, as well as comprehensive assemble guidelines on more of our products.
In addition, the key benefits of each display will be mentioned in the videos, so now you’ll no longer need to read long descriptions to find out this information.
Ready to shoot the new Link2 Roller Banner
We have also just added some new animated videos to our site, which provide an overview of the artwork setup process, as well as explaining our graphic design services.
This was created in response to customer feedback, which revealed that the artwork set up procedure is something of a grey area as some customers were unsure of how, when and where to upload their artwork.
This should now be resolved, as these videos provide a step-by-step guide to the whole artwork process. Please have a watch and feel free to suggest any improvements in the comments section below.
We’d just like to take this opportunity to wish everyone a Merry Christmas and a Happy New Year, and don’t forget to keep your eyes peeled in early 2017 for the new videos.
Thanks for reading.
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