The start of Spring represents an exciting time for UK businesses, as with it, comes the opportunity to market themselves through the powerful medium of outdoor advertising. Also known as out of home advertising, this marketing channel is particularly effective at engaging consumers through the use of colour, humour and insight.
There is a broad spectrum of methods to outdoor advertising, such as the traditional billboard, high-end electronic displays, mobile advertising through geolocation, and printed promotional display stands. Each of these methods have been reviewed below to identify the most suitable for Britain's SMEs.
Billboards & Electronic Screens
The overall effectiveness of billboards and electronic displays is highly debated, as not only do they require a large investment, but it is also extremely difficult to measure the return from such campaigns. One possible way is to use them in conjunction with a unique coupon code, however, this is likely to lead to discounting your products, which will eat into your bottom line. Furthermore, both of these methods work on a rental basis, meaning you'll never actually own the displays and will burn through your budget as a result. This simply isn't an option for SMEs.
Mobile Advertising (MMS)
Although mobile advertising is affordable and quick to set up, this form of marketing is still in its infancy, and as such, there is a public perception that it involves spying on customers. This is because customers are targetted with text messages based on their location, so for example, if you were within a certain distance of a retail outlet, you would receive a text with an offer and directions to the nearest store. Whilst this is pretty savvy, it's easy to see why so many believe this to be an invasion of their privacy. Furthermore, this form of advertising is only really suitable for B2C businesses.
Outdoor Display Stands
So that brings us nicely onto outdoor display stands. These are both affordable and effective for any business, in particular, SMEs, as they can be placed directly outside your premises to communicate a marketing message to a passer-by. So when said passer-by enquires about something related to that message, you can clearly attribute this to the display out front!
Why Choose Outdoor Promotional Displays:
- Reach a greater potential audience
- Humanise your brand through humour
- Adaptable to change over time
- Communicate your offering
- Entice customers with promotions/offers
- Promote new products
Whether or not you believe these displays are a worthwhile investment, it’s undeniable that they are becoming increasingly popular on high streets and business parks across the UK.
The result is a sea of marketing messages from companies all vying for attention, and whilst this may seem like a pointless pilgrimage, by choosing to disregard outdoor advertising, you face being left in the dark by your competitors who are getting noticed.
So whether you are updating your previous displays, or this blog post has convinced you that outdoor promotional displays are a worthwhile investment, then take a look through our extensive range, there's bound to be something that will suit your needs.
In late 2016, we told you about the new product videos that would be coming soon, here's one of those promoting our range of promotional flags.