The term ‘pop up display stand’ is used for a wide variety of exhibition stands, so it can be difficult to pinpoint the exact type of stand that you require.

This guide will help you understand the terminology used for all the types of pop up stand so you know exactly what to look for!


What is a pop up stand?

A pop up stand is an exhibition stand that can be used to promote an organisation by attaching printed graphics to a ‘pop-up’ aluminium latticed frame.

They are always highly prominent at trade shows and exhibitions, but are suitable at a range of indoor marketing or promotional spaces such as shopping centres, hotel lobbies and networking events.

What other names are there for pop up stands?
  • Pop up banners
  • Pop up displays
  • Pop up exhibition stands
  • Pop out systems
  • Banner stands

Why use pop up stands?

Pop ups are one of the most widely-seen types of display stand. But why is it so popular and how can it boost your marketing potential?

High impact

Despite being relatively small and lightweight to carry around, pop up displays, once assembled, are a visually striking display stand.

Because of their size they can be used in shell-schemes or in space-only floor spaces, although it is recommended to purchase a double-sided pop up for a space-only exhibit.


Trade show display systems are often susceptible to wear and tear as the graphics and some low-cost hardware can be damaged.

Whilst the graphics on pop up displays can be damaged if not handled correctly, in general a pop up is a solid investment as the metal frame is sturdily built and should last for a number of years. Rather than buying a new stand every few years you can simply replace the graphics meaning your expense is far lower.


Don’t feel limited by the standard straight, curved or L-shaped designs, pop ups can be easily joined together or customised to suit a variety of display spaces.

As they are made up of graphic panels, they are also ideal for exhibitors who want to change their message for a particular show as new panel/s can easily be printed and attached to the same stand.

In addition to this, a number of accessories can be added to larger pop up backwalls: LCD brackets for TVs; floodlights; shelves and carry cases which accommodate wraparound graphics to become portable counters.

NOTE: These accessories are generally not included with pop up systems, therefore many exhibitors choose a Pop Up Display Stand Bundle which consists of the stand, lights and carry case/counter as standard.

Types of pop up display stand


Pop Up Display Stand BackwallConventional pop up display stands consist of a collapsible aluminium frame which can be expanded to large sizes to form ‘backwalls’ which can be used for exhibitions and other promotional events. These frames generally come in three main shapes: straight, curved or L-shaped, although custom designs are available by linking a number of the frames together.

The frame, when collapsed, takes up a fraction of the finished size of the stand and can be transported easily in a carry case along with the graphics. Once the frame has been expanded, you can see it’s made up of quadrants. The way these quadrants are arranged relate to the size of the stand such as 3 x 3, 3 x 2 etc. One common mistake is that the size 3 x 3 relates to the size in metres, where it actually relates to the number of quads.

NOTE: One quadrant is not a set size, as stand quadrant dimensions vary according to the type of stand, please check exact dimensions of an assembled pop up stand along with the dimensions of your exhibiting space before you choose a solution.

Once the frame has been assembled it’s time to strengthen the frame using a number of magnetic bars which are attached to the frame to give it rigidity and providing a stable backing for the graphic panels which are backed with a magnetic tape.

You can choose the type of graphic you want on this latticed frame, with a conventional pop up featuring a sturdy 450 micron (the minimum level of thickness for a pop up) deep-crystal laminated polyester. There are also a number of fabric pop up display stands which utilise a polyester-based fabric media which means the graphic is seamless and more lightweight than classic pop up displays.

Once assembled, a number of accessories can be added, such as lights and plasma flat screen TVs. There are also a number of pop ups such as the Vario D400 which are even more modular and include built-in features such as shelving, tables, bag hooks and larger digital displays.


Pop Up CounterThese portable pop up counters work on a similar principle to the backdrops as they consist of a small aluminium frame which you can pull out to form the frame for your counter. Once the frame has been erected you simply attach the magnetic bars and graphic wrap then place the wooden counter top in the correct position. Shelving is also available inside so you can store extra literature or other items inside.

These counters are load bearing and are useful for interacting with attendees and displaying literature or a laptop at exhibitions, trade shows and other marketing events.

Similarly to the backwalls, the graphics can be printed on 450-micron laminated polyester or polyester-based fabric, which can be easily replaced meaning they are suitable for long-term use.

If you would like a more interactive counter, iPad mounts are available – fantastic for showcasing your website or corporate video.


Pop Up Display Tower Guide

These portable pop up towers are portable displays which takes up little space yet give you 360 degree exposure. Similarly to the other pop up display stands, they also comprise of a pull out frame which is then customised with your corporate branding.

They can also be furnished with internal lighting and fitted with a translucent film for even more exposure.

Designing a pop up stand

You should think carefully about how to design a pop up stand as not all areas of the panels will be completely visible. In general, pop up displays consist of a two or three centre panels with ‘D-shaped’ panels on each side.

For more information on how to arrange your logo and branding on a stand for maximum impact, please see our guide on how to design an exhibition stand.

Looking after your pop up display

The graphic panels on pop ups can be damaged if not handled correctly, so always make sure the image faces the outside when packing away the stand or placing into storage to prevent de-lamination issues.

You also need to check the laminate is scratch-resistant in order to ensure longevity for the graphics. We would highly recommend choosing a carry case to ensure protection for your stand and graphics in transit.

For more information on how to look after a pop up stand, please see our guide on how to extend the life of an exhibition stand.

Which supplier should I choose for my pop up stand?

Display Wizard are one of the UK’s leading suppliers of pop up stands for businesses and organisations around the country, in Europe and further afield.

  • With an in-house exhibition stand design team, we can help you create the best possible pop up stand
  • Top-quality print facilities mean your graphics will stand the test of time
  • Order any pop up stand or counter and get super-fast UK mainland delivery!

To find out more about pop up stands or to discuss any other display equipment, please view our website or contact us today!
Display Wizard