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Pop Up Display Stand Buyer’s Guide

The term ‘pop up display stand’ is used for a wide variety of exhibition stands, so it can be difficult to pinpoint the exact type of stand that you require.

This guide will help you understand the terminology used for all the types of pop up stand so you know exactly what to look for!


  • What is a pop up stand?

  • Why use a pop up stand?

  • Types of pop up display stand

  • Designing a pop up stand

  • Looking after your pop up display

  • Which supplier should I choose for my pop up stand?

What is a pop up stand?

A pop up stand is an exhibition stand that can be used to promote an organisation by attaching printed graphics to a ‘pop-up’ aluminium latticed frame.

They are always highly prominent at trade shows and exhibitions, but are suitable at a range of indoor marketing or promotional spaces such as shopping centres, hotel lobbies and networking events.

What other names are there for pop up stands?

  • Pop up banners

  • Pop up displays

  • Pop up exhibition stands

  • Pop out systems

  • Banner stands

Why use pop up stands?

Pop ups are one of the most widely-seen types of display stand. But why is it so popular and how can it boost your marketing potential?

High impact

Despite being relatively small and lightweight to carry around, pop up displays, once assembled, are a visually striking display stand.

Because of their size they can be used in shell-schemes or in space-only floor spaces, although it is recommended to purchase a double-sided pop up for a space-only exhibit.


Trade show display systems are often susceptible to wear and tear as the graphics and some low-cost hardware can be damaged.

Whilst the graphics on pop up displays can be damaged if not handled correctly, in general a pop up is a solid investment as the metal frame is sturdily built and should last for a number of years. Rather than buying a new stand every few years you can simply replace the graphics meaning your expense is far lower.


Don’t feel limited by the standard straight, curved or L-shaped designs, pop ups can be easily joined together or customised to suit a variety of display spaces.

As they are made up of graphic panels, they are also ideal for exhibitors who want to change their message for a particular show as new panel/s can easily be printed and attached to the same stand.

In addition to this, a number of accessories can be added to larger pop up backwalls: LCD brackets for TVs; floodlights; shelves and carry cases which accommodate wraparound graphics to become portable counters.

NOTE: These accessories are generally not included with pop up systems, therefore many exhibitors choose a Pop Up Display Stand Bundle which consists of the stand, lights and carry case/counter as standard.

Types of pop up display stand


Classic pop up displays are the most popular type of pop up stand. They consist of a collapsible aluminium frame which can be expanded to large sizes to form ‘backwalls’ which can be used for exhibitions and other promotional events.

These frames come in two main shapes: curved or straight, although more elaborate and larger curved, L-shaped, U-shaped or island configurations are available by linking a number of the frames together to form linked pop up systems.

If you require 360° graphic visibility, a double-sided pop up stand comes with the option of hanging graphics on both sides of the frame, as well as being available in either curved or straight frames. For extra height and visibility, you may want to consider a 3m High XL Pop Up Display, helping to give your brand a towering presence over the competition.

The frame, when collapsed, takes up a fraction of the finished size of the stand and can be transported easily in a carry case along with the graphics. Once the frame has been expanded, you can see it’s made up of quadrants. The way these quadrants are arranged relate to the size of the stand such as 3 x 3, 3 x 2 etc. One common mistake is that the size 3 x 3 relates to the size in metres, where it actually relates to the number of quads.

NOTE: One quadrant is not a set size, as stand quadrant dimensions vary according to the type of stand, please check exact dimensions of an assembled pop up stand along with the dimensions of your exhibiting space before you choose a solution.

Once the frame has been assembled it’s time to strengthen the frame using a number of magnetic bars which are attached to the frame to give it rigidity and providing a stable backing for the graphic panels which are backed with a magnetic tape. For more details, see our full guide on How to Assemble a Pop Up Display.

You can choose the type of graphic you want on this latticed frame, with a conventional pop up featuring a sturdy 500 micron (the minimum level of thickness for a pop up) scratch-resistant print polyester.

Once assembled, a number of accessories can be added, such as lights and plasma flat screen TVs.


Fabric pop up stands are growing in popularity with exhibitors thanks to their lightweight frames, easy assembly and seamless graphics.

Some people struggle with the assembly of classic pop up stands, but putting up a fabric display is far easier thanks to the ability to simply attach the one-piece fabric graphic to the frame. These lightweight graphics are printed using dye-sublimation and can then be simply folded away for transportation.

As with classic pop up frames, new graphics can be printed and used on the same frame, meaning you can update your sales message over several events.

The frame options are extremely varied, with unique designs and even custom frame designs available on request. Frame designs include: Curved, straight, serpentine and a mini desktop version.

In addition, there are a number of exciting new developments, with illuminated versions to give you added exposure, check out the LED Pop Up and the larger XL LED Pop up for stunning backlit displays.


These portable pop up counters come in two main types: printed polyester graphics and fabric graphics.

Classic pop up counters such as the Eurostand Mini Pop Up Counter and Eurostand Pop Up Counter work on a similar principle to classic pop up displays as they consist of a small aluminium frame which you can pull out to form the frame.

Similarly to the backwalls, the graphics can be printed on 450-micron laminated polyester or polyester-based fabric, which can be easily replaced meaning they are suitable for long-term use.

Once the frame has been erected you simply attach the magnetic bars and graphic wrap then place the wooden counter top in the correct position. Shelving is also available inside so you can store extra literature or other items inside.

Fabric pop up counters feature a lightweight fabric graphic which can be easily attached to the pop up frame. Alongside popular options such as the EventPro Fabric Pop Up Counter, there are a number of innovative options available such as the illuminated LED Pop Up Counter and one-touch assembly Evolve Automatic Counters.

These counters are load bearing and are useful for interacting with attendees and displaying literature or a laptop at exhibitions, trade shows and other marketing events.

If you would like a more interactive counter, iPad mounts are available on some models – fantastic for showcasing your website or corporate video.


These portable pop up towers are portable displays which takes up little space yet give you 360 degree exposure. Similarly to the other pop up display stands, they also comprise of a pull out frame which is then customised with your corporate branding.

They can also be furnished with internal lighting and fitted with a translucent film for even more exposure.

Designing a pop up stand

There are two options for getting the artwork required for your display: you can either supply your own print-ready artwork or purchase a graphic design service option, available on the individual product page.

If choosing to supply your own graphics, you should think carefully about the design as not all areas of the panels will be completely visible. In general, classic pop up displays consist of a two or three centre panels with ‘D-shaped’ panels on each side.

You also want to keep your branding as impactful as possible, getting across your brand message in as few words as possible.

For more information on how to arrange your logo and branding on a stand for maximum impact, please see our guide on how to design the perfect pop up display.

Looking after your pop up display

The graphic panels on classic pop ups can be damaged if not handled correctly, so always make sure the image faces the outside when packing away the stand or placing into storage to prevent de-lamination issues.

You also need to check the graphics are scratch-resistant in order to ensure longevity for the graphics. We would highly recommend choosing a carry case to ensure protection for your stand and graphics in transit.

For fabric displays, you need to ensure you carefully fold and store the graphics between uses. Many of the fabrics are machine washable meaning at low temperatures, meaning you can remove any stains for your next event.

For more information on how to look after a pop up stand, please see our guide on how to extend the life of an exhibition stand.

Which supplier should I choose for my pop up stand?

Display Wizard are one of the UK’s leading suppliers of pop up stands for businesses and organisations around the country, in Europe and further afield.

  • With an in-house exhibition stand design team, we can help you create the best possible pop up stand

  • Top-quality print facilities mean your graphics will stand the test of time

  • Order any pop up stand or counter and get super-fast UK mainland delivery!

To find out more about pop up stands or to discuss any other display equipment, please view our website or contact us today!

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