Trade Show Guide

No event can fill your contact book with as many prospective customers as quickly as a trade show. From single-day conferences to week-long sales fairs, exhibiting at a trade show is one of the best ways to establish your business as a leader, build a large database of leads, and network with some of the best in the business. From budgeting to closing deals, choosing the right hotel to picking the perfect trade show attire, this expert guide to exhibiting at a trade show will give you the answers to all of your exhibition questions.

Expert Guide to Exhibiting at a Trade Show

No event can fill your contact book with as many prospective customers as quickly as a trade show. From single-day conferences to week-long sales fairs, exhibiting at a trade show is one of the best ways to establish your business as a leader, build a large database of leads, and network with some of the best in the business. From budgeting to closing deals, choosing the right hotel to picking the perfect trade show attire, this expert guide to exhibiting at a trade show will give you the answers to all of your exhibition questions.

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  1. 10 great reasons to exhibit at a trade show

    Trade Show Guide

    10 great reasons to exhibit at a trade show

    Posted By: Matthew Pavli on 2nd February 2016
    If your business is attracting new customers from advertising and word of mouth, it can be very tempting to write trade shows off as something that you don’t need to do to attract new customers. While trade shows are far from easy, they can be one of the most rewarding forms of marketing when approached with the right strategy...
  2. How to choose the right trade show

    Trade Show Guide

    How to choose the right trade show

    Posted By: Matthew Pavli on 2nd February 2016
    If your business is looking to expand and reach new audiences, you may want to consider exhibiting at a trade show or exhibition. However, you need to make sure you are targeting the right audience and not wasting all your efforts (and budget in the process!), so choosing the right trade show is the first step to success in...
  3. How to budget for a trade show

    Trade Show Guide

    How to budget for a trade show

    Posted By: Matthew Pavli on 2nd February 2016
    Like any other type of marketing, exhibiting at a trade show is all about achieving the optimum return on investment. With the right planning and budgeting, a trade show exhibit can generate an excellent ROI for your business. With the wrong planning and budgeting, however, a trade show exhibit can quickly turn into an expensive lesson in the importance of...
  4. How to Prepare for a Trade Show

    Trade Show Guide

    How to Prepare for a Trade Show

    Posted By: Matthew Pavli on 2nd February 2016
    Just like the best advertising campaigns never leave the television screens, the best trade show exhibitors are constantly planning for the next big event. The advice in this section will help ensure that your trade show exhibit isn’t just a success, but a success that can be measured, calculated for ROI, and repeated in the future. The importance of preparing...
  5. How to Create an Irresistible Trade Show Stand

    Trade Show Guide

    How to Create an Irresistible Trade Show Stand

    Posted By: Matthew Pavli on 2nd February 2016
    Having an ironclad sales strategy is half of trade show marketing success. The other half, and the part that’s responsible for attracting people to your trade show exhibit in the first place, is creating an alluring and irresistible trade show stand. Most businesses put together their trade show stand using the same sales copy and design elements that go into...
  6. How to use social media at a trade show

    Trade Show Guide

    How to use social media at a trade show

    Posted By: Matthew Pavli on 2nd February 2016
    Social media is one of the most powerful mediums for promoting your company’s trade show presence. From LinkedIn to Facebook, some of the web’s biggest social media platforms can be great tools in your trade show promotional arsenal. In this section, you’ll learn how to use social media to promote your exhibit, connect with influential people prior to the show...
  7. How to choose the perfect trade show representative

    Trade Show Guide

    How to choose the perfect trade show representative

    Posted By: Matthew Pavli on 2nd February 2016
    Creating a great exhibition is only half of a successful trade show. The other half is staffing your exhibit with sales representatives that have the skills, knowledge, and personality to make their interactions with prospects a success. Remember – a trade show is a direct marketing campaign, and the best marketing campaigns are focused on profitability. Choosing the right candidate...
  8. The Ultimate Last-Minute Trade Show Checklist

    Trade Show Guide

    The Ultimate Last-Minute Trade Show Checklist

    Posted By: Matthew Pavli on 2nd February 2016
    Feeling prepared for your upcoming exhibition? With so much pressure on every little detail of your stand, forgetting just one little thing can derail your plans! To help you remember all the things you’ll need, we’ve come up with this comprehensive last-minute exhibition checklist. The points below in red are essential for any exhibition, whilst the orange points are optional...
  9. How to manage your trade show leads

    Trade Show Guide

    How to manage your trade show leads

    Posted By: Matthew Pavli on 2nd February 2016
    While trade show leads may range from ice cold to boiling hot, the right strategy can help you close almost any trade show lead successfully. In this section, you’ll learn how to get the most from your trade show leads, whether they’re phone numbers and first names or detailed information about what a prospect is looking for. Need more leads...
  10. How to become a trade show expert

    Trade Show Guide

    How to become a trade show expert

    Posted By: Matthew Pavli on 2nd February 2016
    Like any other form of marketing, trade shows are something your business will get better and better at over time. While your first show might deliver a modest return on investment, the experience and data you get from it could double or triple your ROI at the next industry event. Below you’ll find ten top tips for going from trade...

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