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Take a look at the key fashions in stand design below and stay ahead of the competition in 2018.
Minimalist Design: Less is More
Space in most exhibition halls is at a premium, so it’s important to make the most of the area you are allocated.
In the past, many stand contractors would try to construct as big a structure as possible in the space provided, which can often lead to limiting the amount of interactive floorspace for engaging with visitors.
That’s why, in 2018, the key trend in exhibition stand design is focusing on a minimalist design which opens up the floor space whilst still looking striking and appealing to passers-by.
Lightbox Frames: Illuminate from Within
Events such as trade shows give exhibitors an opportunity to position themselves at the front of the technological arms race, with brands that exhibit at live events being perceived as 28% more innovative than those that don't.
Rather than lighting your stand with external lights hung from the stand or rigging, it looks even more impressive when a stand is lit internally using LED-backlit lightbox frames.
Alternatively, you can integrate AV displays into your stand, showing promotional videos or other interactive media such as touchscreen displays to increase engagament.
Hanging 3D Structures: Catch the eye up-high
Whilst you pay a premium for the floor space at any exhibition, many exhibitors forget they can also use the ceiling space above their exhibit.
The best way to attract attention using these is with a fabric 3D hanging structure giving you 360 degree exposure across the venue. Similarly to the lightbox frames, these can be backlit for an even bigger presence.
63% of exhibitors named the high price of exhibiting as their number one cause for concern for trade shows, so maximising your brand visibility in that space is extremely important.
Custom Booths: Create a Personal Space
Trade shows can feel quite hectic for attendees as they’ll be bombarded with info and sales pitches during their visit. A loud, busy exhibition hall often doesn’t make for the best atmosphere for having a quality one-to-one between exhibitor and attendee.
In order to combat this, ask your stand contractor to create a personal booth area with comfy chairs and good acoustics that can be used to qualify attendees and make your brand more personable, something that remains at the forefront of brand marketing in 2018.
A coffee machine and on-stand WiFi will make people want to stay for longer and enable you to create more personal relationships with potential customers and suppliers.
Innovative Frame Design: Think Outside the Box
There have been a number of exciting developments in custom-built exhibition stands over the last few years, meaning there are infinite possibilities for innovative stand designs that don’t have to break the bank.
Whilst there are some restrictions caused by necessary health and safety measures, it’s worth letting your imagination run riot to see what your stand designer comes back with.