Creating an impactful exhibition stand design is crucial for attracting visitors and making a lasting impression at events such as trade shows.
One often overlooked aspect is the use of vertical space at trade shows. With marketing events on the rise, there’s never been a better time to exhibit at a trade shows and utilise vertical space in your exhibition stand design for maximum impact.
What do we mean by Vertical Space?
Vertical space refers to space above your exhibition stand. Whilst some exhibition venues limit your stand height to 2.5 metres, it’s often possible to go beyond this (usually to a maximum of 4 metres) and gain greater visibility.
Exhibition floor space often comes at a premium, so rather than pay for more square footage, building upwards can make your exhibition stand more noticeable, drawing eyes upwards and attracting more footfall in crowded exhibitions.
How Can you Maximise Vertical Space at your Next Event?
- Tall Display Elements
Incorporate tall banners, backdrops, or product displays. These elements catch attention from afar and can convey your brand message effectively.
Some portable exhibition stands like an XL LED Pop Up Display come in sizes of 3m, which gives you the extra height to stand out from the crowd.
Custom-built exhibition stands are typically built at a minimum of 3m high, although some can go even higher. Creating an impressive large-scale backdrop is one of the main advantages of hiring an exhibition stand.
Looking for an eco-friendly touch to your display? A vertical garden or green wall can add a unique, sustainable backdrop for your stand.
- Hanging Elements
Exhibition Hanging structures are a means of displaying a custom-printed display above your exhibition stand. This not only saves floor space but also adds an eye-catching branding at centre-stage in the exhibition hall.
Just be aware that you will need to liaise with the event organisers to discuss whether this is possible or not at that particular venue, as well as to find out about safety restrictions and rigging arrangements prior to the event.
- Layered Shelving
Looking to demo a product at a trade show and want your products on display up high? High shelving can display more products without consuming much floor space, ideal for getting products seen effectively without the need to demo them to each customer individually.
- Lighting and Vertical Space
Strategic lighting can highlight your display and create a welcoming atmosphere. Think about spotlights at the top of your displays or soft backlit lighting for product displays.
You may also want to consider using programmable LED lights that can change colours or patterns, adding a dynamic element to your stand.
Balancing Design Elements
Whilst maximising vertical space, be careful to avoid clutter. Ensure that each element has a purpose and contributes to the overall theme. Planning how all the elements of your stand will look together once assembled will help give you a better picture.
You also want to ensue that your vertical elements align with your brand identity in terms of colours, logos, and messaging. Remember that print colours and quality can vary between exhibition stand suppliers so try and use the same supplier for all your materials.
Want to Maximise Visibility at your Next Trade Show? Get in Touch
Effectively using vertical space in exhibition stand design not only maximizes your display area but also sets you apart from competitors. It’s about creating a visually appealing and memorable experience for visitors.
The key is to create a balanced and cohesive design that aligns with your brand, which is where Display Wizard as exhibition stand experts can help.
Get in touch with our friendly team today to see how we can help your brand at your next event!