Is Face-to-Face Marketing Important?

In a survey 87% of marketers said that face-to-face marketing is important to their company.

Top marketers in virtually every industry have known it for years – the right exhibition is the only medium that:

  • Brings your most active prospects and customers to you
  • Allows you to demonstrate products, answer questions, overcome objections and meet your market face-to-face
  • Use all five senses to really drive home your messages
  • Allows you to further virtually all of your marketing goals at the same time

So with all of this in mind, are you using the most powerful marketing medium as much as you should be?

Exhibitions are no different to advertising, direct mail, PR, and direct selling. They are a strategic weapon in your sales and marketing armoury. They should be used as part of your overall marketing strategy and the objectives for each exhibition should be clearly set out in order to make the most of your space and design. Exhibitions provide you with the opportunity to present your product or service to a targeted audience, however you are likely to be side by side with your competitors. Therefore an eye-catching and memorable exhibition stand is key!

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