How to Increase Brand Awareness: 7 Effective Tips

Brand awareness. It’s one of those things we all know we need - but what does it actually mean in practice? Is it just about slapping your logo everywhere possible? (Hint: it’s not.) Is it something that happens overnight? Absolutely not. But done right, building brand awareness can be a game-changer for businesses of all sizes.

Whether you're a start-up, a well-established company, or somewhere in between, learning how to increase brand awareness isn’t just helpful - it’s essential.

Let’s dive into 7 effective (and proven) ways to boost your brand awareness - and do it in a way that actually makes people care.

Know Your Audience Like You Know Your Best Friend

No marketing magic will work unless you’re speaking directly to the people who matter most - your customers.

Take time (and we mean real time) to understand who they are, what they value, and how they interact with brands like yours. Are they scrolling on Instagram? Networking at trade shows? Listening to niche podcasts while cooking dinner?

Once you’ve figured that out, you can start tailoring your messaging - and your visuals - to feel familiar to them. Like, “hey, this brand gets me” kind of familiar.

Consistency, But Make It Flexible

Your branding needs to be recognisable. Colours, tone of voice, logo usage - it should feel cohesive. But here’s the twist: consistency shouldn’t mean rigidity.

Let your brand evolve slightly across platforms. Your tone on LinkedIn doesn’t need to match your tone on TikTok. One's a smart blazer; the other’s a hoodie. They’re still you, just styled differently for the occasion.

The key? Always be recognisably yourself, no matter the setting.

Get Social, But Don’t Be Noisy

Yes, social media is essential. But it’s how you use it that really matters. Don’t just post for the sake of it. Don’t just promote your latest product over and over again. People tune out fast.

Instead, engage. Share behind-the-scenes content. Ask questions. Tell short stories. Respond to comments like there’s a human behind the keyboard (because, well, there is).

Social media isn’t a megaphone - it’s a conversation. Use it accordingly.

Collaborate, Partner, Cross-Pollinate

Sometimes, the quickest way to grow your reach is to piggyback - ethically - on someone else’s.

Partner with businesses that complement yours. Do a giveaway. Guest on a podcast. Write a blog post for someone in your industry. These are win-win opportunities that let you tap into someone else’s audience, while offering value in return.

And if you’re exhibiting at a trade show? Even better. Not sure why you should? Here are just some of the reasons why you should exhibit at trade shows - it’s a fantastic way to make a lasting, face-to-face impression.

Go Offline (Yes, Really)

In a world obsessed with digital everything, standing out sometimes means going physical.

Think banners, displays, signage - tactile things that people actually see, touch, and remember. At Display Wizard, we’ve seen first-hand how well-designed visual displays can elevate a brand’s presence.

Even better? They're often budget-friendly advertising solutions that continue working long after your online ad budget’s dried up.

Tell a Better Story

Here’s a little truth bomb: people don’t buy products - they buy stories.

So what’s yours? What’s your “why”? Why did your business start? What problem are you solving? What do you stand for (or against)?

You don’t have to be dramatic about it - but you do need to be intentional. Your story should weave through your website, your visuals, your social captions - even your packaging if applicable.

The goal? Build a brand that feels human.

Be Patient, Be Relentless

Let’s be honest: building brand awareness isn’t quick. You won’t wake up viral. There’s no switch to flip. It takes time, effort, iteration - and more time.

But here’s the good news: every time someone sees your name, hears your tagline, recognises your colours, or recommends you to a friend, your awareness is growing.

Keep showing up. Keep refining your message. Keep learning. And most importantly - keep going.

Final Thoughts

Brand awareness doesn’t happen by accident. It’s built - step by step, campaign by campaign, conversation by conversation.

Whether you’re creating show-stopping displays, refining your social voice, or collaborating with aligned partners, the key is to stay intentional. Stay you.

And if you ever need support turning heads at an event or elevating your brand visually, you know where to find us.