According to a study by Global Lingo, poor grammar and spelling mistakes on marketing material would put 59% of Britons off choosing a company’s products or services.
We all make mistakes, but the world of print marketing is an unforgiving place and one slip could lead to your error being printed hundreds or even thousands of times!
Below we have listed 5 fatal spelling & grammar mistakes most commonly seen in print marketing and give a few tips on how to avoid them.
1. The Dreaded Apostrophe
The apostrophe can strike fear into business people (and let’s be honest, all people) when it needs to be used. The most common error, as seen in the example above, is when an apostrophe is used for a plural noun. This has led to this particular error being called the ‘grocer’s apostrophe’ because of commonly seen examples such as ‘banana’s, apple’s and pear’s’ on market signage.
2. Spelling Errors
Not everyone can be expected to have perfect spelling, but when producing marketing materials you need to double and triple-check all your spellings. Most design software used to create print materials such as Adobe Illustrator, Photoshop and InDesign do not have inbuilt spell checkers, so copying the text into a word processor or online spell-checker will help you spot those tricky errors.
'Your' and 'you’re' are commonly mixed up in marketing materials and can leave even big companies red-faced. Luckily, there are only two simple rules to help you work out the difference:
'Its' vs 'it's' is another rule which can cause panic in your marketing team, but it doesn’t need to, as the rule is very simple indeed.
This example is a double fail, with the misuse of an apostrophe (you haven’t forgotten already, have you?) for the plural of ‘employees’ and the errant use of ‘there’ instead of ‘their’ to show the ownership of the ‘hands’.
Have you noticed any other common spelling or grammar mistakes in print that we haven’t mentioned here?
Leave a comment below and let us know what grammar or spelling mistakes you have spotted that have put you off using a company.