Six seconds. That’s how long the average trade show attendee will spend looking
at your trade show display before they choose to interact with your sales team or walk on to the next exhibit.
Since you have such a short time to make an impression, the design of your trade show display can make a huge difference to the amount of attention – and sales – your company gets when it exhibits at a trade show.
In this quick guide, we’ll cover the basics of effective design for pop up trade show displays. Read on to learn more about how you can make sure your display catches eyes and makes an impression at your next trade show.
Pop up displays: What you should know as a designer
Since pop up displays are available in a variety of different sizes and shapes, you’ll need to factor visibility into your design.
Most pop up displays consist of several centre panels and D-shaped end panels. The end panels wrap around the stand and give it an eye-catching curved design. Before you finalise your design, you’ll need to take these curves into account.
Why? Because using the same design as you would for a banner stand can result in visibility issues. The D-end panels at either side of your display are visible from the rear, the side and the front, making complicated designs difficult for people to see.
If you’d like to extend your design onto the D-end panels at either side of your pop up display, it’s best to divide the entire panel into thirds. Our curved pop up artwork requirements guide explains D-end panel design and visibility in greater detail.