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Marketing Advice

Marketing is constantly evolving and so keeping up-to-date with all the latest marketing news is a highly important part of promoting your business effectively. Our range of articles below examine the latest trends across all marketing channels with a particular focus on exhibition and trade show marketing.

Marketing Advice Trade Show Guide Exhibition Calendar Buyer's Guides How To Guides Latest News
  1. Exhibiting in the UK: Arranging an Exhibition Stand

    Marketing Advice

    Exhibiting in the UK: Arranging an Exhibition Stand

    Posted By: Matthew Pavli on 14th December 2014
    Are you a non-UK company looking to exhibit at a show in Britain and not sure where to start? We have collected some key things to consider when thinking of exhibiting in the UK, including tips on getting your exhibition stand set up for the show.
  2. The Five Worst Mistakes People Make DURING An Exhibition

    Marketing Advice

    The Five Worst Mistakes People Make DURING An Exhibition

    Posted By: Matthew Pavli on 4th December 2014

    This post is the second in our Exhibition Evils series and examines some of the worst mistakes exhibitors commit during marketing events.

    Too often exhibitions and trade shows turn into missed opportunities because exhibitors commit avoidable mistakes which can limit their potential ROI. From errors when choosing personnel to picking the wrong stand colour, this detailed post points out where exhibitors go wrong and offers some handy solutions to make sure you don't fall into the same traps.

  3. The Five Worst Mistakes People Make BEFORE An Exhibition

    Marketing Advice

    The Five Worst Mistakes People Make BEFORE An Exhibition

    Posted By: Matthew Pavli on 24th October 2014

    The first of our series of Exhibition Evils posts looks at the biggest mistakes exhibitors make before an event.

    Whilst marketing events can be a fantastic tool for generating fresh leads, they can also end up as a costly hole in your pocket.

    To make sure your event is in the former camp, you'll need to plan your sales team, stand design and even the pre-show night out (or night in!) very carefully.

  4. How to Promote a New Product Successfully

    Marketing Advice

    How to Promote a New Product Successfully

    Posted By: Matthew Pavli on 16th October 2014

    From innovative new software to an incredible new health supplement, working out how to promote your latest product can be tough. With so many marketing methods out there, how can you know which is the best suited to your business?

  5. Advantages of a Seasonal Marketing Campaign

    Marketing Advice

    Advantages of a Seasonal Marketing Campaign

    Posted By: Matthew Pavli on 7th October 2014

    It is said that standing still in a business setting is as good as going backwards, so it's important any business needs to think of new ways to market itself at different times of the year.

    This post aims to give you some reasons why a seasonal marketing campaign is a great idea for your business. It doesn't matter if it is for Halloween, Christmas or even Black Friday - a well-run seasonal marketing campaign can give your business a boost throughout the year.

  6. How to Measure the ROI of Your Trade Show Marketing

    Marketing Advice

    How to Measure the ROI of Your Trade Show Marketing

    Posted By: Matthew Pavli on 3rd October 2014

    Tracking the ROI on a marketing event is often something that isn't prioritised by businesses and it means resources may be mis-spent on unprofitable events.

    This post aims to give you an outline of the best ways to measure the ROI from a trade show or exhibition, which, in turn, can help you to choose the most suitable trade shows for your business in the future.

  7. How Your Office Can Help Attract New Business

    Marketing Advice

    How Your Office Can Help Attract New Business

    Posted By: Matthew Pavli on 19th September 2014

    When thinking about growing a business, the design and layout of your office may be something that is overlooked.

    However, in this post we'll show you why your office should be a key part of your business growth strategy. We'll give tips on the best way to maximise employee retention, productivity and customer engagement by getting the most from your office.

  8. Technology and the Future Of Trade Shows

    Marketing Advice

    Technology and the Future Of Trade Shows

    Posted By: Matthew Pavli on 8th September 2014

    Technology has undoubtedly changed the face of the trade show, and the key for any cutting-edge exhibitor is to stay ahead of the game by identifying the latest technological trends.

    This post examines the current emerging trends in the event marketing world, whilst also predicting what the future technological advancements might be within the industry.

  9. Most Effective B2B Marketing Channels Revealed

    Marketing Advice

    Most Effective B2B Marketing Channels Revealed

    Posted By: Matthew Pavli on 5th August 2014

    With digital marketing techniques muscling in on more established marketing methods, it can be difficult for B2B marketers to decide on the best strategy to generate new business leads.

    This data, researched by marketing technology comparison firm Software Advice, surveyed 200 (mostly senior-level) B2B marketers on the effectiveness of marketing channels in 2014.

  10. Marketing Advice

    Why Offline Marketing Still Works in a Digital World

    Posted By: Matthew Pavli on 28th July 2014

    Online marketing has revolutionised the way businesses can approach customers, with tools like social media and SEO being utilised to drive online traffic.

    Because of this online focus, many highly effective offline marketing tactics may be overlooked. This post highlights some of these traditional, yet sometimes forgotten, offline tactics in order to make sure you are spreading your brand's exposure using a variety of channels.

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