Technology has undoubtedly changed the face of the trade show, and the key for any cutting-edge exhibitor is to stay ahead of the game by identifying the latest technological trends.
This post examines the current emerging trends in the event marketing world, whilst also predicting what the future technological advancements might be within the industry.
With digital marketing techniques muscling in on more established marketing methods, it can be difficult for B2B marketers to decide on the best strategy to generate new business leads.
This data, researched by marketing technology comparison firm Software Advice, surveyed 200 (mostly senior-level) B2B marketers on the effectiveness of marketing channels in 2014.
Online marketing has revolutionised the way businesses can approach customers, with tools like social media and SEO being utilised to drive online traffic.
Because of this online focus, many highly effective offline marketing tactics may be overlooked. This post highlights some of these traditional, yet sometimes forgotten, offline tactics in order to make sure you are spreading your brand's exposure using a variety of channels.
Company literature influences the way prospects see your business, and can be the catalyst in starting new corporate relationships.
Despite this, company literature is easy to ignore if done incorrectly, so it's always important to create unique, unputdownable company literature.
How do you go about doing this? This post aims to outline some key features of great corporate literature with some tips on how to utilise these for yourself.
The power of trade shows, events and exhibitions cannot be overlooked when it comes to generating leads.
We recently asked exhibitors what they frequently gave out to attendees and if they helped in securing sales or tangible leads. The results were quite interesting.
Many business practices have been revolutionised over the last few years to make sure they aren't damaging the environment. Offices are now less reliant on large amounts of paper and meetings can be scheduled online, yet event marketing remains damaging to the environment.
Because aspects of exhibiting at an event are harmful to the environment, this Blog post aims to give some useful tips on the best way to minimise your environmental impact when exhibiting.
When making marketing budget cuts, trade shows are often at the top of the list. However due to the huge value of face-to-face marketing, this can be a costly mistake.
Rather than cutting trade shows altogether, we've put together 7 top tips to help reduce your spend.
There are many different ways to increase the exposure of your brand, and display stands are a big part of that. The undisputed king of the display stand world is the banner stand - but why?
This post aims to highlight the reasons why a banner stand is useful and the different promotional uses it has for a business.