Marketing Advice

Marketing is constantly evolving and so keeping up-to-date with all the latest marketing news is a highly important part of promoting your business effectively.

Our range of articles below examine the latest trends across all marketing channels with a particular focus on exhibition and trade show marketing.

  • The 10 Types of BAD Trade Show Rep

    Posted by Matthew Pavli

    You have your stand, giveaways and enough coffee to keep you powered all day - so you are all ready for a successful trade show then?

    Not necessarily, there are some types of trade show staff that can ruin your event - and to help we have categorised these into ten types which you need to avoid all costs!

    The 10 Types of BAD Trade Show Rep
  • 8 Sneaky Ways to Attract People to Your Exhibition Stand

    Posted by Matthew Pavli

    If trade shows are part of your marketing plan, you may have racked your brains on the best way to attract prospects to your stand and increase your number of leads.

    With every exhibitor trying the same old tricks to increase footfall, innovation is often the key to standing out an event. This post lists eight more creative and unconventional tactics in order to make sure you appear unique at your next event.

    8 Sneaky Ways to Attract People to Your Exhibition Stand
  • The Five Worst Mistakes People Make AFTER an Exhibition

    Posted by Matthew Pavli

    After an exhibition, trade show or other marketing event there is still much work to do to ensure the maximum success for your company.

    How do you approach the leads you have gained during a show? How should you treat your stand (and more importantly) your staff? This post aims to give you some key tips on the best ways to follow-up after an event.

    The Five Worst Mistakes People Make AFTER an Exhibition
  • Exhibiting in the UK: Arranging an Exhibition Stand

    Posted by Matthew Pavli
    Are you a non-UK company looking to exhibit at a show in Britain and not sure where to start? We have collected some key things to consider when thinking of exhibiting in the UK, including tips on getting your exhibition stand set up for the show.
    Exhibiting in the UK: Arranging an Exhibition Stand
  • The Five Worst Mistakes People Make DURING An Exhibition

    Posted by Matthew Pavli

    This post is the second in our Exhibition Evils series and examines some of the worst mistakes exhibitors commit during marketing events.

    Too often exhibitions and trade shows turn into missed opportunities because exhibitors commit avoidable mistakes which can limit their potential ROI. From errors when choosing personnel to picking the wrong stand colour, this detailed post points out where exhibitors go wrong and offers some handy solutions to make sure you don't fall into the same traps.

    The Five Worst Mistakes People Make DURING An Exhibition
  • The Five Worst Mistakes People Make BEFORE An Exhibition

    Posted by Matthew Pavli

    The first of our series of Exhibition Evils posts looks at the biggest mistakes exhibitors make before an event.

    Whilst marketing events can be a fantastic tool for generating fresh leads, they can also end up as a costly hole in your pocket.

    To make sure your event is in the former camp, you'll need to plan your sales team, stand design and even the pre-show night out (or night in!) very carefully.

    The Five Worst Mistakes People Make BEFORE An Exhibition
  • How to Promote a New Product Successfully

    Posted by Matthew Pavli

    From innovative new software to an incredible new health supplement, working out how to promote your latest product can be tough. With so many marketing methods out there, how can you know which is the best suited to your business?

    How to Promote a New Product Successfully
  • Advantages of a Seasonal Marketing Campaign

    Posted by Matthew Pavli

    It is said that standing still in a business setting is as good as going backwards, so it's important any business needs to think of new ways to market itself at different times of the year.

    This post aims to give you some reasons why a seasonal marketing campaign is a great idea for your business. It doesn't matter if it is for Halloween, Christmas or even Black Friday - a well-run seasonal marketing campaign can give your business a boost throughout the year.

    Advantages of a Seasonal Marketing Campaign
  • How to Measure the ROI of Your Trade Show Marketing

    Posted by Matthew Pavli

    Tracking the ROI on a marketing event is often something that isn't prioritised by businesses and it means resources may be mis-spent on unprofitable events.

    This post aims to give you an outline of the best ways to measure the ROI from a trade show or exhibition, which, in turn, can help you to choose the most suitable trade shows for your business in the future.

    How to Measure the ROI of Your Trade Show Marketing
  • How Your Office Can Help Attract New Business

    Posted by Matthew Pavli

    When thinking about growing a business, the design and layout of your office may be something that is overlooked.

    However, in this post we'll show you why your office should be a key part of your business growth strategy. We'll give tips on the best way to maximise employee retention, productivity and customer engagement by getting the most from your office.

    How Your Office Can Help Attract New Business

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