This post is the second in our Exhibition Evils series and examines some of the worst mistakes exhibitors commit during marketing events.
Too often exhibitions and trade shows turn into missed opportunities because exhibitors commit avoidable mistakes which can limit their potential ROI. From errors when choosing personnel to picking the wrong stand colour, this detailed post points out where exhibitors go wrong and offers some handy solutions to make sure you don't fall into the same traps.
The first of our series of Exhibition Evils posts looks at the biggest mistakes exhibitors make before an event.
Whilst marketing events can be a fantastic tool for generating fresh leads, they can also end up as a costly hole in your pocket.To make sure your event is in the former camp, you'll need to plan your sales team, stand design and even the pre-show night out (or night in!) very carefully.
It is said that standing still in a business setting is as good as going backwards, so it's important any business needs to think of new ways to market itself at different times of the year.
This post aims to give you some reasons why a seasonal marketing campaign is a great idea for your business. It doesn't matter if it is for Halloween, Christmas or even Black Friday - a well-run seasonal marketing campaign can give your business a boost throughout the year.
Tracking the ROI on a marketing event is often something that isn't prioritised by businesses and it means resources may be mis-spent on unprofitable events.
This post aims to give you an outline of the best ways to measure the ROI from a trade show or exhibition, which, in turn, can help you to choose the most suitable trade shows for your business in the future.
When thinking about growing a business, the design and layout of your office may be something that is overlooked.
However, in this post we'll show you why your office should be a key part of your business growth strategy. We'll give tips on the best way to maximise employee retention, productivity and customer engagement by getting the most from your office.
Technology has undoubtedly changed the face of the trade show, and the key for any cutting-edge exhibitor is to stay ahead of the game by identifying the latest technological trends.
This post examines the current emerging trends in the event marketing world, whilst also predicting what the future technological advancements might be within the industry.
With digital marketing techniques muscling in on more established marketing methods, it can be difficult for B2B marketers to decide on the best strategy to generate new business leads.
This data, researched by marketing technology comparison firm Software Advice, surveyed 200 (mostly senior-level) B2B marketers on the effectiveness of marketing channels in 2014.
Online marketing has revolutionised the way businesses can approach customers, with tools like social media and SEO being utilised to drive online traffic.
Because of this online focus, many highly effective offline marketing tactics may be overlooked. This post highlights some of these traditional, yet sometimes forgotten, offline tactics in order to make sure you are spreading your brand's exposure using a variety of channels.
Company literature influences the way prospects see your business, and can be the catalyst in starting new corporate relationships.
Despite this, company literature is easy to ignore if done incorrectly, so it's always important to create unique, unputdownable company literature.
How do you go about doing this? This post aims to outline some key features of great corporate literature with some tips on how to utilise these for yourself.