We’re sure that you have started to notice these little black and white boxes appearing on various billboards and magazine ads, but how many of you actually know what they do and how they can benefit you and your product at your next exhibition?

QR codes (short for Quick Response) were invented in Japan and have been actively used for over a decade there. In America and Europe, even though they are still considered somewhat of a novelty, there has been a dramatic rise in the number of people using them.

But what do they do? You simply scan the QR code with your smartphone and you will be immediately redirected to a webpage. What you as a company choose to show here is entirely up to you. You may want to advertise your company’s latest offers, send the user to your social networking page or show a new product in action by directing to a video link. Why not try it for yourself? Scan the code above and you will see how quickly you get directed to our homepage!

By using these QR codes on graphics, pop up display stands, banner stands, etc, you are allowing potential customers to access information on the spot. Your website will also be stored within the smartphone.

So why not add a QR code to your next display and see what they can do for your product?

Try scanning the below QR codes and see where you end up: